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KAPITA SELEKTA KOMUNIKASI PEMASARAN
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Courses
ILMU SOSIAL, POLITIK, HUMANIORA
ILMU SOSIAL
Ilmu Komunikasi
COH4D3
Week 11 Fenomena Tokopedia
A Human Centered Marketplace
A Human Centered Marketplace
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https://youtu.be/7_tRXt6s1nc
link to open resource.
Previous activity
◄ Sejarah awal “Unicorn” Tokopedia
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Revolusi Industri 4.0 dan Dampaknya
Tugas 1
Forum Diskusi 1
Quiz 1
Sejarah Revolusi Industri
Perkembangan Revoslusi Industri 1.0. 2.0, 3.0, & 4.0
Tren Milenial Dan Industri 4.0 | Bhima Yudhistira Adhinegara
Isu Utama penyebab perubahan dalam dunia MarCom
Tugas 2
Forum Diskusi 2
Quiz 2
The Impact of Technology on Communication | Grant Dillard | TEDxBrentwoodCollegeSchool
The Impact of Social Media on Politics, Culture, and Scholarly Communication
Social Environment and Legal Environment of Business - Business Environment
Perbedaan Mendasar MarCom 1.0; 2.0; 3.0 & 4.0
Tugas 3
Forum Diskusi 3
Quiz 3
Industry Archetypes and Best Practices (Marketing 4.0)
Brand 4.0: WOW to NOW, The OMNI Way by Hermawan Kartajaya - Part I (WHY)
Brand 4.0: WOW to NOW, The OMNI Way by Hermawan Kartajaya - Part II (WHAT)
Perubahan Presepektif dalam MarCom 4.0 dari Produk Sentris ke Manusia Sentris
Tugas 4
Forum Diskusi 4
Quiz 4
Marketing 4.0: Moving From Traditional to Digital By Hermawan Kartajaya on SMART 2017
Industry Archetypes and Best Practices (Marketing 4.0)
Marketing 4.0 di era JKN by dr. Sholihul Absor selaku praktisi hospital marketing
Perubahan Strategi Komunikasi MarCom
Tugas 5
Forum Diskusi 5
Quiz 5
Marketing Mix Definition | 4Ps and 7Ps of the Marketing Mix
A Guide for Prioritizing Marketing Communications: Nick Scarpino at TEDxUofIChicago
Transactional Marketing Vs. Relationship Marketing
OFFLINE AND ONLINE CHANGING THE CHANNEL
Tugas 6
Forum Diskusi 6
Quiz 6
Belajar Marketing 4.0 dari Hermawan Kartajaya
Hermawan Kartajaya - Marketing Kreatif untuk Perkembangan Ekonomi Digital | BukaTalks
Brand 4.0: WOW to NOW, The OMNI Way by Hermawan Kartajaya
Kunci Sukses 4 Perusahaan Dunia
Tugas 7
Forum Diskusi 7
Quiz 7
The Grand Theory of Apple
Amazon is using AI in almost everything it does
Facebook, Bisnis Raksasa Dunia
Fenomena PT POS
Tugas 8
Forum Diskusi 8
Quiz 8
Wawancara Eksklusif Gilarsi Setijono: PT Pos Berkelit dari Kematian
Dialog Marco: Strategi Bisnis Era 4.0 #1
Building Brands: Innovation and Revitalization - Steve Cahillane, CEO/Chairman of Kellogg Company
Fenomena Gojek
Tugas 9
Forum Diskusi 9
Quiz 9
PESTLE Analysis Video Short by the InvisbleConsultant.co.uk
Persaingan Go-Jek vs Grab
Tech in Asia Singapore 2018 "How to Experiment with Product Improvements" - Crystal Widjaja
Fenomena Traveloka
Tugas 10
Forum Diskusi 10
Quiz 10
iDigital Tourism, Diklat Online Kementerian Pariwisata
SendBird's Interview with Traveloka
Consumer Engagement In The Age Of Intelligent Marketing
Fenomena Tokopedia
Tugas 11
Forum Diskusi 11
Quiz 11
Sejarah awal “Unicorn” Tokopedia
Apa Itu New Content Marketing? - Part I
Fenomena Buka Lapak
Tugas 12
Forum Diskusi 12
Quiz 12
E-commerce Berlomba Adopsi O2O
TIA Tokyo 2018: Bukalapak: How We Built a Unicorn Startup in Indonesia
Eksklusif! Melihat Potensi Pasar Digital bersama Co-Founder Bukalapak
Fenomena Mataharimall.com
Tugas 13
Forum Diskusi 13
Quiz 13
O2O Commerce Introduction
Mataharimall.com dengan konsep online-to-offline
Roadshow #JualOnlineAja - Jakarta, Bandung, Jogja dan Bali
Fenomena Bangkitnya Amazon
Tugas 14
Forum Diskusi 14
Quiz 14
CNN Business- Amazon is using AI in almost everything it does
The Grand Theory of Amazon
Amazon's Success Over The Years: The Kingpin Of Online Shopping | CNBC
Next activity
Apa Itu New Content Marketing? - Part I ►
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Course sections
COH4D3-Kapita Selekta Komunikasi Pemasaran
Week 1 Revolusi Industri 4.0 & Impact for MarCom
Week 2 Isu Utama Penyebab Perubahan dalam Dunia MarCom
Week 3 Perbedaan Mendasar MarCom 1.0; 2.0; 3.0 & 4.0
Week 4 Perubahan Presepektif dalam MarCom 4.0 dari Produk Sentris ke Manusia Sentris
Week 5 Perubahan Strategi Komunikasi MarCom
Week 6 OFFLINE AND ONLINE CHANGING THE CHANNEL
Week 7 Best Practice MarCom 4.0
Week 8 Fenomena PT POS
Week 9 Fenomena Gojek
Week 10 Fenomena Traveloka
Week 11 Fenomena Tokopedia
Week 12 Fenomena Buka Lapak
Week 13 Fenomena Mataharimall.com
Week 14 Fenomena Bangkitnya Amazon