Weekly outline

  • General

    MICE: Concept, Strategy and Program Development
    (MI3001)
    Credits: 3

    Master Program
    Trisakti Institute of Tourism
    NURIMA RAHMITASARI, SST.Par, M.Si.Par
    nurima@stptrisakti.ac.id / 08158987316

    Welcome to the course on MICE: Concept, Strategy and Program Development for Hospitality and Tourism
    Within this semester, we will be exploring and discussing about Research Methodology for Hospitality and Tourism.

    Course Description

    Meetings, expositions, events, and conventions/conferences industry continues to grow and garner increasing attention from the hospitality industry. They include such components as food & beverage, educational and informational seminars, or spousal and family events. The course develops the ability to design, plan, implement and evaluate Meetings and Conferences.

    By the time you complete this course, it is expected that you will be able to:

    • Identify and discuss the primary role and responsibilities of a meeting and exposition planner.
    • Develop a marketing plan for a specific meeting or exposition.
    • Articulate the facility, space, and management requirements for various types of meetings and expositions.
    • Demonstrate knowledge of the concepts and process of negotiating contracts for facilities, services, and contractors.
    • Discuss and compare the roles of the lodging properties, and food and beverage service providers as they relate to successful meetings and expositions.
    • Identify and locate services contractors appropriate to the meetings and expositions industry.
    • Identify and evaluate appropriate media technology requirements for their application to successful meetings and expositions.
    • Identify current issues and trends affecting the meeting and exposition industry.
    • Evaluate meeting and exposition management systems and resources including software applications and hardware applications.
    • Identify appropriate trade associations, and other industry resources available to meeting planners.
    • Demonstrate the ability to produce and evaluate professional meetings and/or expositions.


    During the course, we urge each of you to:

    • Read the materials provided as well as surf the net for more resources
    • Follow the schedule diligently
    • Participate in the face-to-face meetings
    • Participate in online discussion forum
    • Do the given assignment and submit it at the given time
    • Work collaboratively in group as well as work on individual basis

    Assignments

    Individual and team assignments will be given to class participants. Evaluation results of assignments will be included in the final student evaluation

    NoDescription%
    1Assignement (Individual, Group, Quiz)20
    2Mid Assignment30
    3Final Assignemnt50

    Topics

    • Introduction to the Meetings, Incentive, Conference/Convention, Exhibitions/ Expositions, and Events Industry.
    • Special Events Management.
    • MICE Venues
    • MICE Events Contractor and Services Supplier.
    • Incentive Travels
    • Destination Marketing Organizations (DMOs) and DMC
    • Organizers and Sponsors
    • MICE Stakeholders and Associations
    • Human Resources Competency In MICE Industry
    • Legal Issues in MICE Industry
    • Regional and International Issues in MICE
    • Technical Support and Technology in MICE Industry


    Recommended Text

    • George. Meeting, Expositions, Events, and Conventions An Introduction To The Industry. Pearson Third Edition. 2012
    • Goldblatt. Special Events The Roots and Wings of Celebration. John Wiley & Sons Fifth Edition. 2008
    • Goldblatt. Special Events Event Leadership for a New World. John Wiley & Sons Fourth Edition. 2005
    • Goldblatt. Corporate Event Project Management. John Wiley & Sons. 2002
    • Matthews. Special Events Production The Resources. Butterworth Heinemann. 2008
    • Matthews. Special Events Production The Process. Butterworth Heinemann. 2008
    • McCartney. Event Management an Asian Perspective. McGrawHill. 2010
    • Rogers. Conferences and Conventions A Global Industry. Butterworth Heinemann. 2003
    • Wright. The Meeting Spectrum. HRD Press Second Edition. 2005

  • 1. Introduction To MICE

    Halloooo my beloved students ,

    Welcome to mice (mice picture)... Uuuupppppssss no no.. it's not mice but M.I.C.E.

    Do you know about MICE ?? Would you like to know more about it ?? Well let's get ready know more about it....

    In this introduction you will learn:

    1. Understand the realtionship between events nd tourism
    2. Define different types of events
    3. Define the event team
    4. Understand the type of business MICE represent
    5. Understand the need for MICE
    6. Understand how MICE relates to the tourism and hospitality indsutry
    7. Find out about the players within the MICE sector

    • What are Events?

      Event tourism is the systematic planning, development and marketing of events as:

      • Tourist attractions
      • Catalysts for other developments
      • Image builders Event tourism strategies should also focus on a market segment consisting of those who travel to events, or who can be motivated to attend events while away from home.

      Events are:

      • Organized occasions such asmeetings, conventions, exhibitions, special events, gala dinners etc.
      • A gathering for business, educational, or social purposes. (Associations often use the term to refer to a combination of educational sessions and exhibits. This can include seminars, forums, symposiums, conferences, workshops, clinics, etc)
      • Often composed of several different-yet-related functions
      • Often composed of several different-yet-related functions.
      • A unique blend of management, programing, setting and people.

      Types of Event

      There are many different types of events. We can group them into three different categories, based on their form or content:

      • Cultural events are activities that contribute to social and cultural life
      • Sporting events are tests of sporting skill through competition for the purpose of spectator entertainment and enjoyment.
      • Business events are meetings, incentive travel, conferences and exhibitions

      Would like to know more about it, Let's watch the of event:

      VIDEO

      After watching video above, please look afterDiscussion Forum Sample Of Event below

    • Yes , you are right. Thank you for your idea on the discussion. So we conclude that events are the unique blend of management, programing, setting and people. All well blend together.

      Let's talk further more about Size of Event.

      Sub Topic 1. Size of Event

      First, let's take alook animation below about Size of Event

      MEGA EVENT

      • Worldwide audience and exposure
      • Considered 'must-see' events
      • Significant economic and social effects
      • Example: Olympic Games, FIFA World Cup, USA NFL Super Bowl

      Show/Hide

      HALLMARK EVENTS

      • Held in same location every time
      • Become synonymous with the location
      • Example: Tamworth Country Music Festival, Sydney Gay Mardi Gras

      Show/Hide

      MAJOR EVENTS

      • Can attract relatively large amounts of media coverage, economic benefits and visitors
      • Generally 'boutique' style events with limited following
      • Not 'must-see' events for all people
      • Example: Goodwill Games, AFL Grand Final

      Show/Hide

      MINOR EVENTS

      • Often community events generated by local government
      • Usually have social, cultural or entertainment objectives
      • Example: Man from Snowy River Bush Festival in Corryong, NSW

      Show/Hide

    • Sub Topic 2. Types of Events

      There are many different types of events. We can group them into seven different categories, based on their form or content, let's check put the videos below

      Sporting

      Entertainment,Arts& Culture

      Comercial Marketing and Promotion Events

      Festivals

      Family Wedding

      • Business Events

      Conference

      Meeting

      Exhibition

      So each type of event brings with it quite different event management problems, opportunities and challenges.

      Well now let's learn more about THE MICE BUSINESS Let's carry on..

    • Sub Topic 3. The MICE Business

      The MICE Industry Today

      Take a look the video below first

      Countries and cities (municipalities) emphasize heavy investment in infrastructure development to support industry development. National and local convention bureaus were set up to actively promote their countries and cities as travel destinations. There are also improved industry representation and co-ordination with the set-up of organizations such as the Professional Conference Management Association (PCMA), Meeting Professionals International (MPI) and more.

      In the United States, Detroit established the first convention bureau, a government authority to promote and manage conventions, in 1896. This was followed by many other cities in the early 1900s after witnessing the benefits convention brought to the city. The International Association of Convention Bureau (IACB) was established in 1914. IACB was then reformed to become the International Association of Convention and Visitor Bureau (IACVB) in

      1974. From 2004, the IACVB turned into the Destination Marketing Association International. The number of convention bureaus in 1920 was 28. Today, there are almost 600 convention and visitor bureaus in 25 countries.

      Fast-Growing Segment

      Europe and North America still play the leading role in the world convention and exhibition market in terms of number of events, but the convention and exhibition industry in Asia has shown stronger-than-average growth since the 1960s. The number of conventions in Asia-Pacific increased 124% from 1980 to 1996. The industry accounts for more than 39% of business trips and takes in 48% of business travelers.

      The term MICE (Meetings, Incentives, Conventions and Exhibitions) represents a sector of tourism which includes business events and activities.

      Travelers attending MICE activities have a purpose beyond leisure tourism, and are in fact business travelers. These business travelers are connected to different sectors of the tourism and hospitality industry through their MICE activities. (See Figure 1.) Think of business travelers who travel to a city to attend an exhibition. They will need food, drinks, shopping, entertainment, transport, accommodation and more


      Then you might be curious The Reasons for MICE, why people attend MICE activities? so let's see the The Reason for MICE discussion forum below

    • Yes, you are right. The heart of MICE is communication!

      Well guys, now let's talk about Meeting

      What do you know about Meeting??

      In general, MICE events are events and activities that involve attendees who share a common interest and gather in a place. The place for the gathering needs to be a venue arranged beforehand. The venue will provide space and facilities necessary to satisfy the needs of those who attend the gathering.

      We can further explain the gatherings by their different formats:

      M

      =

      Meetings (Corporate)

      I

      =

      Incentives

      C

      =

      Conventions (Association)

      E

      =

      Exhibitions

      Meetings bring people together in one place for the purposes of sharing information and discussing and solving problems. Meeting attendance can range from ten to thousands of people. During a meeting, there will usually be food and beverage served. Meeting times vary depending on the meeting type. Most of the time, meetings refer to corporate meetings which are held by companies in the following ways, let's see slide presentation below for more detail

      Open www.slideshare.net

      Next is Incentive, do you know about it?

      Incentive travel is a management tool for rewarding and motivating sales representatives, dealers, distributors, production workers, support staff, and in some cases, customers. The company rewards sales representatives who reach sales targets by sending them on trips. Usually, the incentive trip will last three days, with hotel stays, tour packages and planned activities such as dinners, parties and games. The incentive travel market is mature in the U.S. and Europe, and is developing in Asia; especially in Singapore and Japan.

      This slide below is explaining about Factors Behind Incentive Travel Decisions, so please look and read carefully

      Open www.slideshare.net

      Below are some video about Incentives, so let's take alook

      Have you wacth those video above? if you finish watching those video you can discuss about those video in the Incentives DIscussion Forum

    • Yes, you are right. It is important to recognize and understand the Factors behind incentive travel decisions. And get the overview of incentives development.

      Then next We move to Convention or Conference

      Similar to meetings, conventions are gatherings of people with common objectives, organized to exchange ideas, views and information of common interest to the group. An organization, usually an association, will organize a convention each year with a theme related to the organization's topic. Those interested in registering for the convention can pay the association a fee for all the sessions, discussions, food and beverage, dinners, and site visits.

      The major differences between a meetings and conventions is that a convention:

      • Is a large event often lasting for several days and involving a social programme
      • Is organized by associations:
        • Professional and trade associations, e.g. the Dentist Association
        • Voluntary associations and societies
        • Charities
        • Political parties
      • Usually conducted once a year
      • Generates income for the association
      • A long time is spent on selecting the site of the convention

      Show/Hide

      Conventions are also known as conferences or congresses. Because conventions are usually held by an association, they can be organized into different levels: international, national, regional, etc. See Table below for an example of a programme

      GAMBAR

      Do you know Exhibitions? I do believe all of you know about it..

      So let's have a little brief about it, take alook video below

      Exhibitions are activities organized to show new products, services and information to people who have an interest in them, such as potential customers or buyers. The company showing their new products, the exhibitor, typically rents an area from the organizer and sets up a booth to meet with potential buyers. The buyers or the public need an invitation or a ticket to be allowed into the exhibition.

      A sample floor plan for a fair

  • 2. Organizer and Sponsorship

    Halloooo my dear students ,

    Welcome to Organizers and Organizersof MICE

    Before we talk about the MICE, better we look the past for a while. That was historical prespective of the MICE Industri, please read the matrial below carefully

    Open www.slideshare.net

    How to organize your event (conference / convention)? for this section you can read the material below, so please read carefully

    Open www.slideshare.net

    Check out the Hong Kong Tourism Board (HKTB) website http://www.mehongkong.com/eng/mice/html/meeting_incentives/mi-incentive- activities.html to find out what activities can be included in an incentive trip to Hong Kong.

    • Sub Topic 1. Organizers

      How to organize your event (conference / convention)?

      To be the most outstanding convention host ever to have organized a Kiwanis International convention and for the 2015 national convention to be the most memorable, most technologically efficient and most awe-inspiring event ever to be held anywhere in the country thru use of state-of-the-art equipment and utilities.

      Tourism Promotions Board (TPB)

      • An attached agency of DOT;
      • M.I.C.E. Unit provides FREE information, technical assistance and guidance to business events, and meeting planner and organizers;
      • Arranging site inspection trips and technical visits to help in planning and decision making;
      • Pre- and Post- tours; and
      • Airport Reception.
      • To oversee and direct the development of the convention industry;
      • Promotion of the Philippines, its suitable destinations and convention sites for international meetings and events;
      • Selling the idea of hosting international meetings and conventions to local associations;
      • Assist local associations in their bid to host events; and
      • Encourages and supports Professional Congress Organizers

      Show/Hide

      What are the frequent complaints vs. conference organizers?

      • Unreasonably long queue at the registration line.
      • Lost in getting to the venue (no signage).
      • Lack of transportation (airport to venue).
      • No greeters at the airport (no port reception).
      • Audio-visual equipment conked out.
      • Registration fee too high.
      • No more hotel rooms.
      • Food is unhealthy / too little.
      • Nobody to assist me on what to do next.
      • My room is filthy (toilet is not working).
      • I can't find my luggage.
      • Venues are too far away
      • Too much socials, few knowledge sessions.

      Show/Hide

      Role of Host Committee

      • Selection of Congress Chairman
      • Organizational Structure
      • Formation of the Organizing / Host Committee
      • The Secretariat
      • Honorary Chairman
      • Commitment and Cooperation

      Show/Hide

      Well know let's describe what you have to do to organize the events, take alook material below

      Open www.slideshare.net

      Have you read the material above? if you have finish read the material you can answer some question in Discussion Forum of Themed of Event below

    • Yes , you are right. Thank you for your idea on the discussion. Themed Event is one of the important also to create the interesting of the events.

      please take a look teks spoiler before

      Marketing and Advertising

      • Poster (get the word out)
      • Email / snail mail / Facebook / Twitter / Website / etc.
      • Guidebook (app)
      • Tri-media publicity
      • Press conferences
      • Flyer-ing in malls, special events

      Show/Hide

      Congress evaluation

      • Questionnaires / survey form

      Show/Hide

      For further detail you have to read the material below "Things to do"

      Open www.slideshare.net

      SO In summary for well organize events you can watch the video below

      So let's move to another subject "Sponsorship" so take a look presentation below

      PPT

      Have you learn the presentation above? if you have learn it plese answer the question in the Winning The Sponsor Discussion Forum below

  • 3. Meeting and Convention Venue

    Halloooo my beloved students ,

    Welcome to Meeting and Convention Venues

    Well let describe Venues in General

    • Match the venue (location) with the goals and objectives of the meeting (Who are they and why are they here?)
    • Complete a needs analysis.
    • Research and Know the physical characteristics/attributes AND the financial requirements of the venue

    • HOTELS


      Hotels are the main suppliers of MICE and are the main beneficiaries as well. Business travellers who attend MICE events spend over 65% of their money on hotels for rooms and hotel dining while 15% is spent on other restaurants outside the hotel. Around 10% is spent on shopping and another 10% on local transportation.

      Roles of Hotels

      One of the most common sites for a MICE event is a hotel. Hotels can provide facilities, space and function rooms for MICE activities; accommodations, the housing of the business travellers who attend the MICE event; and food and beverage services at the event, as well as meals for travellers who stay in the hotel. Typical hotels have accommodation rooms, restaurants, ballrooms, meeting rooms, swimming pools, a business centre and more. In relation to MICE activities, a hotel plays different roles

      Depending on its facilities and the size of the MICE event:

      1. Accommodation and meals

      • When all the activities of the convention are held elsewhere

      2. Accommodation, meals, seminar rooms for supplementary sessions

      • When the major convention is held elsewhere

      3. Facilities for associated receptions, banquets and support events

      • When some of the convention activities are held elsewhere and delegates stay in other hotels

      4. Inclusive residential conferences and meetings

      • All the activities related to the convention are held and delegates stay at the same hotel

      Show/Hide

      Types of Space

      • Board rooms
      • Ballrooms
      • Break-out rooms
      • Exhibit space
      • Temporary structures
      • Outdoor space
      • Prefunction space

      Show/Hide

      Facilities

      The facilities in a hotel vary in size and set-up, ranging from a small meeting room for 10 people to a large theatre for thousands. Different types of facilities can be suitable for the different functions of a MICE event.

      Accomodation

      When providing housing for business travellers to stay during the MICE event, the hotel will have the following services for the delegates, the business travellers who attend the MICE event; and entourage, persons who travel with the delegates, usually the spouse, children, personal assistants, secretaries etc.

      1. When delegates and their entourages stay in the same hotel where the convention activities are held:

      • Large hotels can take advantage by housing all related activities (in the case of a convention), including all accommodation and food and beverage services

      2. When delegates and their entourages stay in other hotels where the convention activities are held, the hotel which holds the main activity should:

      • Provide a range of choices
      • Keep in close contact with other hotels and the main convention venue

      3. When delegates and their entourages stay in the hotel while all the convention-related activities are held in other venues such as a convention and exhibition centre:

      • The hotel and main event venue must keep in close contact

      Show/Hide

      next information is about Types of Hotel, you can read the material below

      Open www.slideshare.net

      Here are some videos that you can watch, so watch carefully

      Conference Centers

      • Specifically designed to enhance classroom-style learning.
      • Residential or non-residential
      • Specialize in small to mid-size meetings
      • Designed for the comfort of the meeting participant; focused on learning and teaching
      • Offers Complete Meeting Package - "CMP"
      • May comply with guidelines of the International Association of Conference Centers (IACC)
      • Specifically designed to enhance classroom-style learning.
      • Residential or non-residential
      • Specialize in small to mid-size meetings
      • Designed for comfort of meeting participant
      • Offers Complete Meeting Package - "CMP"
      • May comply with guidelines of the International Association of Conference Centers (IACC)
      • Attrition; fees still apply even if not attending.

      Show/Hide

      Retreat Facilities

      • Tend to be very rural
      • Are similar to conference centers
      • May be owned by religious or not-for-profit groups, families, or closely held corporations
      • May specialize in extracurricular activities (e.g., nature, dude ranch, spirituality)

      Show/Hide

      Cruise Ships

      • Captive audience
      • Variety of styles:
        • Incentive trips
        • Special interest cruises
        • Isolated meetings
      • Unique meeting space
      • Complete meeting package pricing

      Show/Hide

      Specific Use Facilities

      • Issues: Sharing technical equipment & reliability
      • Theaters
      • Amphitheaters
      • Arenas
      • Stadiums
      • Sports facilities
      • Nightclubs

      Show/Hide

      Colleges and Universities

      • Available mostly in summer months and at lower cost.
      • Quality of housing, food, and meeting space not as high as hotel or conference center.
      • Possibilities: College art museums, Student centers, Campus theatres, etc

      Show/Hide

      Next we will learn abut unsual venues, so read the material below carefully

      Open www.slideshare.net

      Then we move to next subject, it is EXHIBITHION

      Next we will learn aboout History, so please take alook this material below

      Open www.slideshare.net

      Why some Companies need Exhibit ????????

      • Branding their name in the industry
      • Annual presentation of product
      • New product rollout
      • Opportunities
        • Meet with potential and existing customers
        • Learn customers' needs
        • Meet with trade media
        • Learn about industry changes and trends, and competitors' products

      Show/Hide

      Exhibit Design Principles

      Exhibit Design Principles

      • Selecting the right size and layout for your budget and purpose
      • Using proper signage, lighting, and personnel
      • Location of space

      Considerations:

      • Traffic patterns
      • Location of entrance
      • Food facilities
      • Restrooms
      • Location of industry leaders
      • Location of competitors
      • Standard Booths
        • 10' x 10' (100 sq. ft.) or multiples
        • Inline
      • Peninsula - four or more standard booths back-to-back with an aisle on three sides
      • Island - four or more standard booths back-to-back with an aisle on four sides

      Show/Hide

      Exhibit Staff

      • Most important part of exhibit
      • Staff must be trained to:
        • Meet and greet warmly
        • "Qualify" a visitor and ask the right questions
        • Conduct product demonstrations that focus attention on the main message

      Show/Hide

      Measuring Return on Investment

      ROI includes expenses such as:

      • Space rental
      • Service contractor services
      • Personnel travel and time
      • Customer entertainment
      • Preshow mailings
      • Freight charges
      • Photography
      • Brochure printing and shipment
      • Promotional items
      • Training
      • Post-show mailings

      Show/Hide

      Future Trends

      • Lower attendance at shows, but buying power is greater.
      • Companies not sending multiple representatives, but only the decision makers.
      • Virtual tradeshows will become more popular but not replace live shows.
      • Exhibitors will have to be more creative in their booth design.
      • More shows may merge.

      Show/Hide

    • Next we will learn about Event, in this introduction you will learn:

      1. Understand the realtionship between events nd tourism
      2. Define different types of events
      3. Define the event team

      What are Events?

      Events are:

      • Organized occasions such asmeetings, conventions, exhibitions, special events, gala dinners etc.
      • A gathering for business, educational, or social purposes. (Associations often use the term to refer to a combination of educational sessions and exhibits. This can include seminars, forums, symposiums, conferences, workshops, clinics, etc)
      • Often composed of several different-yet-related functions.
      • A unique blend of management, programing, setting and people.

      Would like to know more about it, Let's watch the of event:

      Haveyou watch the video? if you have watch that video above you can participate in Event Discussion Forum below

    • Yes , you are right. Thank you for your idea on the discussion. So we conclude that events are the unique blend of management, programing, setting and people. All well blend together.

      Let's talk further more about Size of Event:

      Mega Events

      • Worldwide audience and exposure
      • Considered 'must-see' events
      • Significant economic and social effects
      • Example: Olympic Games, FIFA World Cup, USA NFL Super Bowl

      Show/Hide

      Hallmark events

      • Held in same location every time
      • Become synonymous with the location
      • Example: Tamworth Country Music Festival, Sydney Gay Mardi Gras

      Show/Hide

      Major Events

      • Can attract relatively large amounts of media coverage, economic benefits and visitors
      • Generally 'boutique' style events with limited following
      • Not 'must-see' events for all people
      • Example: Goodwill Games, AFL Grand Final

      Show/Hide

      Minor Events

      • Often community events generated by local government
      • Usually have social, cultural or entertainment objectives
      • Example: Man from Snowy River Bush Festival in Corryong, NSW

      Show/Hide

      Alright, let's go to the next point, it isTypes of Events.

      There are many different types of events. We can group them into seven different categories, based on their form or content, so take a look the videos below

      Spoting

      Entertainment,Arts & Culture

      • Comercial Marketing and Promotion Events
      • Festivals

      Family Wedding

      • Business Events

      Conference

      Meeting

      Exhibition

      So each type of event brings with it quite different event management problems, opportunities and challenges.

      Well now let's learn more about THE MICE BUSINESS Let's carry on..

      The MICE Industry Today

      Take a look the video below first

      Countries and cities (municipalities) emphasize heavy investment in infrastructure development to support industry development. National and local convention bureaus were set up to actively promote their countries and cities as travel destinations. There are also improved industry representation and co-ordination with the set-up of organizations such as the Professional Conference Management Association (PCMA), Meeting Professionals International (MPI) and more.

      In the United States, Detroit established the first convention bureau, a government authority to promote and manage conventions, in 1896. This was followed by many other cities in the early 1900s after witnessing the benefits convention brought to the city. The International Association of Convention Bureau (IACB) was established in 1914. IACB was then reformed to become the International Association of Convention and Visitor Bureau (IACVB) in

      1974. From 2004, the IACVB turned into the Destination Marketing Association International. The number of convention bureaus in 1920 was 28. Today, there are almost 600 convention and visitor bureaus in 25 countries.

      Fast-Growing Segment

      Europe and North America still play the leading role in the world convention and exhibition market in terms of number of events, but the convention and exhibition industry in Asia has shown stronger-than-average growth since the 1960s. The number of conventions in Asia-Pacific increased 124% from 1980 to 1996. The industry accounts for more than 39% of business trips and takes in 48% of business travelers.

      The term MICE (Meetings, Incentives, Conventions and Exhibitions) represents a sector of tourism which includes business events and activities.

      Travelers attending MICE activities have a purpose beyond leisure tourism, and are in fact business travelers. These business travelers are connected to different sectors of the tourism and hospitality industry through their MICE activities. (See Figure 1.) Think of business travelers who travel to a city to attend an exhibition. They will need food, drinks, shopping, entertainment, transport, accommodation and more


      Then you might be curious The Reasons for MICE, why people attend MICE activities? so let's see the The Reason for MICE discussion forum 2 below

    • Yes, you are right. The heart of MICE is communication!

      Well guys, now let's talk about Meeting

      What do you know about Meeting??

      In general, MICE events are events and activities that involve attendees who share a common interest and gather in a place. The place for the gathering needs to be a venue arranged beforehand. The venue will provide space and facilities necessary to satisfy the needs of those who attend the gathering.

      We can further explain the gatherings by their different formats:

      M

      =

      Meetings (Corporate)

      I

      =

      Incentives

      C

      =

      Conventions (Association)

      E

      =

      Exhibitions

      Meetings bring people together in one place for the purposes of sharing information and discussing and solving problems. Meeting attendance can range from ten to thousands of people. During a meeting, there will usually be food and beverage served. Meeting times vary depending on the meeting type. Most of the time, meetings refer to corporate meetings which are held by companies in the following ways, let's see slide presentation below for more detail

      Open www.slideshare.net

      Next is Incentive, do you know about it?

      Incentive travel is a management tool for rewarding and motivating sales representatives, dealers, distributors, production workers, support staff, and in some cases, customers. The company rewards sales representatives who reach sales targets by sending them on trips. Usually, the incentive trip will last three days, with hotel stays, tour packages and planned activities such as dinners, parties and games. The incentive travel market is mature in the U.S. and Europe, and is developing in Asia; especially in Singapore and Japan.

      This slide below is explaining about Factors Behind Incentive Travel Decisions, so please look and read carefully

      Open www.slideshare.net

      Below are some video about Incentives, so let's take alook

      Have you wacth those video above? if you finish watching those video you can discuss about those video in the Incentives DIscussion Forum 2

    • Yes, you are right. It is important to recognize and understand the Factors behind incentive travel decisions. And get the overview of incentives development.

      Then next We move to Convention or Conference

      Similar to meetings, conventions are gatherings of people with common objectives, organized to exchange ideas, views and information of common interest to the group. An organization, usually an association, will organize a convention each year with a theme related to the organization's topic. Those interested in registering for the convention can pay the association a fee for all the sessions, discussions, food and beverage, dinners, and site visits.

      The major differences between a meetings and conventions is that a convention:

      • Is a large event often lasting for several days and involving a social programme
      • Is organized by associations:
        • Professional and trade associations, e.g. the Dentist Association
        • Voluntary associations and societies
        • Charities
        • Political parties
      • Usually conducted once a year
      • Generates income for the association
      • A long time is spent on selecting the site of the convention

      Show/Hide

      Conventions are also known as conferences or congresses. Because conventions are usually held by an association, they can be organized into different levels: international, national, regional, etc. See Table below for an example of a programme

      Do you know Exhibitions? I do believe all of you know about it..

      So let's have a little brief about it, take alook video below

      Exhibitions are activities organized to show new products, services and information to people who have an interest in them, such as potential customers or buyers. The company showing their new products, the exhibitor, typically rents an area from the organizer and sets up a booth to meet with potential buyers. The buyers or the public need an invitation or a ticket to be allowed into the exhibition.

      A sample floor plan for a fair

  • 4. Service Contractor & destination Management Companies

    Helloooo my dear students

    How are you today ? Hope you are fine and keep motivated to learn more about MICE.

    Well now let's start with the new subject "SERVICE CONTRACTOR"

    Have you ever heard the service contractor.. well it is not the property contractor as usual..

    It's about event Service Contractor...

    What is Service Contractor ?

    • Service Contractor
      • Anyone who provides a product or service for the exhibitors or show management during the actual show or conference
      • Historically referred to as "decorators"s
      • Involved in every aspect of the show from move-in to running the show, to teardown and move-out

    Show/Hide

    What is the different with the General Service Contractor.. well it is:

    • Also called the Official Show Contractor or Exposition Services Contractor
    • Hired by event management and exhibitors
    • General duties include:
      • Installing and dismantling
      • Creating and hanging signage and banners
      • Laying carpet
      • Providing booth/stand furniture
    • Material Handling, or "Drayage."
      • Delivery of exhibit materials from the dock to an assigned exhibit space, removing empty crates, returning crates at the end of the event for re-crating, and delivering materials back to dock for carrier loading.
      • Drayage charge - the cost of moving exhibit materials within the hall, based on weight. Charge calculated in 100 pound units (or hundredweight, abbreviated cwt). Usually a minimum.
      • Drayage form - form for exhibitor requesting handling of materials.
    • Most important services offered is to hire and manage labor:
      • They have standing contracts with unions and tradespeople.
      • They know how to hire enough labor to move a show in and out based on its requirements.
      • They move the freight in and out of the facility.
      • They manage the flow of trucks in and out.
      • They oversee the storage of crates and boxes.

    Show/Hide

    Then what are the Specialtyies Service Contractor ?

    For more details, let's have a look the videos below!


    Ok, did you understand the videos above? if so, you can read the elaboration below.

    Open www.slideshare.net

    For furhter, there are some Specialty Service Contractor you need to know. For more details please read this content.


    Now, why did the Exhibitor Appoint Service Contractors?here are the reasons:

    • Work specifically with the exhibiting company through the year
      • In the areas of:
        • Installation and dismantle
        • Dcor
        • Exhibit design and storage
    • Same duties as specialty contractor but only for a specific exhibitor, not the show manager
    • Exclusives services - those that can only be provided by an official service contractor appointed by show management
    • Many facilities have very specific guidelines rewarding the use of EACs

    Show/Hide

    Relationships Between Contractor and Event Organizers:

    • Show Organizers hire the General Service Contractor
      • Hiring process begins with Request for Proposal (RFP)
    • Partnership develops as show planning progresses
    • General Service Contractor suggests marketing themes, design layout, floor plans, color schemes
    • General Service Contractor and Show Organizers select specialty service contractors
    • Maintain history of show development, production, and exhibitor needs

    Show/Hide

    Where are the Resources in the Service Contractor Industry come from ?

    • Canadian Association of Exposition Management (CAEM)
    • Exhibit Display Producers Association (EDPA)
    • Exhibition Services and Contractors Association (ESCA)
    • Exhibitor Appointed Contractors Association (EACA)
    • International Association for Exhibition Management (IAEM)
    • National Association of Consumer Shows (NACS)

    Show/Hide

    HOW IT ALL WORKS

    Well my students now let's we move to one subject :Destination Management Companies (DMCs)

    What is Destination Management Companies (DMCs) ?

    Introduction

    A DMC is a professional management company specializing in the design and implementation of events, activities, tours, staffing, and transportation utilizing extensive local knowledge, expertise, and resources.

    A DMC offers, but is not limited to, guest tours, special events within the meeting, VIP amenities, transportation, staffing for conferences, entertainment, dcor, on-site registration, and housing.

    DMCs work cooperatively with airlines, hotels, resorts, convention centers, alternative venues, and transportation companies.

    DMCs refer to the entire activities and services for a client as a "program."

    DMCs are also an important element in incentive travel.

    Destination Management Companies (DMCs)

    Primarily found in North America, DMCs are similar to PCOs in that they provide services to in-bound MICE professionals. They differ in their types of services by their more social-oriented services -- they enable meeting attendees to "experience" the unique attributes of a particular city or region.

    DMC's vs. DMO's

    DMO's work with interests of community and private companies that provide services.

    DMC's get leads on new accounts from planners that have gone through a DMO.

    Two or more DMC's provide proposals.

    Responding to clients RFP's take considerable time.

    Now, for more details elaboration about DMC's please read the content below!

    Open www.slideshare.net

  • 5. Special Event Management & Planning MICE Gathering

    Halloooo my dear students

    How are you today ? Hope you are fine and keep motivated to learn more about MICE. Well now let's start with the new subject "Special Events Management". What is Special Events Management? Here the ddefinitions relating to Special Events

    • Special Event - A one-time event that is staged for the purpose of celebration; a unique activity.
    • Special Events Company - A company that may contract to put on an entire event or parts of one.
    • Special Events Production Company - May present special effects and theatrical acts, may hire speakers as part of their contract.

    • MICE PLANNING

      Please read carefully the material below, it's about MICE PLANNING

      Open www.slideshare.net

      Merchandising & Promotion of Special Events

      • Promotional Mix Models
      • Advertising
      • Direct Marketing
      • Interactive/Internet Marketing
      • Sales Promotion
      • Publicity/Public Relations
      • Personal Selling

      Distinctive Roles of Promotion Mix Models

      • Advertising - Any paid form of non-personal communication about an event.
        • Direct Marketing - A form of advertising that communicates "directly" with target customer with intent of generating a response.
        • Sales Promotion - Marketing activities that provide value or incentive with the intention of stimulating sales.
      • Publicity
        • Not directly paid for, nor has an identified sponsor.
      • Social Media
        • Viral marketing
        • Facebook
        • Blogging
        • Linked In
        • Ning
        • Twitter
      • Public Relations
        • Purpose is to systematically plan and distribute information in an attempt to control or manage the image or publicity.
      • Personal Selling
        • Person-to-person attempt to persuade

      Show/Hide

      Sponsorships for Special Events

      • Provide funds or "in-kind" contributions and receive consideration in the form of logo usage and identity with the event.
      • Help underwrite and defray costs
      • Act as strong marketing tool
      • Reasons why sponsorships are growing:
        • Economic changes
        • Ability to target market segments
        • Ability to measure results
        • Fragmentation of media
        • Growth of diverse population segments

      Show/Hide

      Media Coverage for Special Events

      • Generating media coverage (television, radio, print) is the most effective way to attract attendance
      • Understand what makes for good TV, radio, or print and what does not
      • The biggest way to get coverage is through publicity - "free" promotions offer credibility that advertising cannot

      Show/Hide

      Working with the Media

      • Schedule earlier in the day to make evening news
      • Friday is best day of the week - slower news day
      • Saturday and Sunday may be limited due to smaller news crew
      • Provide Advance notice:
        • Three days via press release - phone follow-up
        • Seven days for interviews

      Show/Hide

      Understanding The Target Market

      • Know the customer/consumer
      • Know the consumer's options and choices
      • Higher costs
      • Higher quality
      • Define the audience
      • Direct planning, program, schedule, and expenditures toward that group
      • Demonstrate the positive economic impact

      Show/Hide

      Preparing for the Special Event

      • Secure a venue
      • Obtain permits
        • Parade, liquor, sanitation, sales, fire safety
        • Involve government agencies
        • Use of space, health department, security, and police
        • Work in person as much as possible
        • Involve the Health Department if food / beverage
      • Meet all parties in person
      • Secure all vendors and suppliers
      • Recognize complexities of dealing with public sector
      • Recognize logistics community must contend with such as road closures.
      • Set up a security plan
      • Secure liability insurance
      • Determine ticket prices and sales distribution
      • Determine ticket sale distribution
      • Developing other basic business support functions
      • Develop Basic Business Support Functions
        • Financial Accounting Systems
          • General ledger, accounts payable and receivable, reporting and payroll
        • Human Resource Support - paid and volunteer
          • Recruiting, personnel records, job classifications/descriptions
        • Accommodations
          • Talent, media, officials, support staff, audience/guests
        • Registration and Ticketing
        • Scoring and Results

      Show/Hide

      The Special Event Budget

      We will learn about The Special Event Budget, so please read the material beolow carefully

      Open www.slideshare.net

      Well my students now let's take a ride to subject"Planning and Producing MICE Gatherings" please read the presentation below

      Open www.slideshare.net

  • 6. FOOD AND BEVERAGE

    FOOD and BEVERAGE OPERATIONS

    Halloooo my beloved students..

    Let's talk about FOOD and BEVERAGE OPERATIONS

    The event coordinator had been working with the chairperson of a fund- raising committee to design an elegant gala event to attract new sponsors and donors for a charity organization. The chairperson was adamant about using a new restaurant, at which she had dined, to do the catering because it was "the talk of the town." The restaurant, however, had never catered an off-premise event before. Despite the event coordinator's ad- vice to secure proposals from numerous caterers, the committee acqui- esced to the chairperson. Later, the event coordinator overheard two guests discussing the dinner. "Oh well, the average person has more than 40,000 meals in a lifetime. I can live without this one, and I can live without supporting this organization as well."

    Food and beverages may be an integral or tangential component of an event, but they are the primary focus of many events. They can make or break an event, or, as illustrated earlier, if not elected properly, can fail to fulfill the aspirations of an event. The professional event coordinator must understand the function of food and beverage within the purpose of the event in order to meet and exceed expectations while fulfilling the nutritional needs and preferences of those being served. From a chocolate extravaganza as a fund-raising event, to candied apples at a harvest festival, gourmet box lunches for a sightseeing tour, or a seven- course banquet honoring a visiting head of state, the right food service can facilitate the achievement of an event's goals and objectives

    • Now you can read the next content from this topic. Undersatnding the presentation about Food and Beverage below.

      Open www.slideshare.net

      Well after you see the function of food service, you might wondering some Questions to Ask about Food & Beverage Functions, here some of them:

      Pesan-pesan yang penting untuk disampaikan kepada keluarga pasien TB adalah:
      1. Who will I work with planning the event?
      2. Who will be on site during the event?
      3. When can I expect your written proposal?
      4. What is your policy regarding deposits and cancellations?
      5. When is the final payment due?
      6. Are there other charges for setup, delivery, overtime, etc?
      7. Do you take credit cards? Do you take personal checks?
      8. When must I give you my final guarantee?
      9. What percentage is overset above the guarantee?
      10. What is the sales tax, and what are your gratuity and/or service charge policies?
      11. What are the chef's best menu items?
      12. What are your portion sizes?
      13. Will wine be poured by the staff or placed on the tables?
      14. How many staff will be working the event?
      15. What are your substitution policies for vegetarian plates and special meals?
      16. Could you pass wine or champagne as guests arrive?
      17. How many bartenders will be used during the cocktail hour?
      18. Do you provide table numbers?.
      19. What size tables do you have?
      20. What are the options for linen, chair covers, china, stemware, flatware, and charger plates?
      21. What decorations do you provide for tables, buffets, and food stations?
      22. Are you ADA compliant?
      23. Can you provide a podium, mike, and overhead projector?
      24. How many staff will be working the event?
      25. What are your substitution policies for vegetarian plates and special meals?
      26. Could you pass wine or champagne as guests arrive?
      27. How many bartenders will be used during the cocktail hour?
      28. Do you provide table numbers?
      29. What size tables do you have?
      30. What are the options for linen, chair covers, china, stemware, flatware, and charger plates?
      31. What decorations do you provide for tables, buffets, and food stations?
      32. Are you ADA compliant?
      33. Can you provide a podium, mike, and overhead projector?

      Show/Hide

      Now, after you finish read question to ask about Food and Beverage above, now you can read next topic Catered Event in slide below

      (PPT)Then if those questions curious us, here the Catered Events:

      Catered Events - Types

      1. On Premise

      1. Facility with permanent kitchen and function rooms
      2. Location: hotel, restaurant, convention center
      3. Permanent furniture and equipment
        4. Conference Center
        • Complete Meeting Package (CMP) includes:
          • All meals, guest rooms, and AV included in one price per person
          • Continual breaks
          • Cafeteria-style service
          • Special private banquets upon request
          Convention Centers and Stadiums
          • Concession sands
          • Foodservice generally contracted out
            • Often have exclusive contracts
            • Restaurants
            • Special event catering

        Show/Hide

        2. Off Premise

        1. Transports food (prepared or to prepare on-site)
        2. Location: tents, museums, parks, attractions
        3. Equipment and furniture rentals
        4. Contract through RFP process
          5. Outsourced
          • Destination Management Companies (DMC)
            • Local company, knows local: venues, caterers, suppliers
            • A one-stop shop for the planner
            Challenges
            • Transportation
              • Additional costs - additional coordination
            • Weather
              • Always a challenge
              • Back-up plans required

        Show/Hide

        Now, after you see the Cetered Events-Types above, now you can read next topic Types of Functions in slide below

        Open www.slideshare.net

        Well my dear students, Let's have some discussion about type of function and please describe it based on your opinion.

    • 7. Legal Issues in MICE Industry & Technology and Meeting Professional

      Chapter 7 Organizer and Sponsors
      Description

      This course provides information and insights about event and sponsoring management. It focuses on modern techniques, especially those using the internet and/or used by web companies.
      This chapter consist of :
      1. The context of event management & sponsoring
      2. Main types of events
      3. Marketing events
      4. Event management and PR operations
      5. Event management in an international environment
      6. Sponsorship and the economic impact of events for the stakeholders (destinations, brands, etc.)

      Chapter 8 MICE Stake Holder and Associations

      Description

      A person, group or organization that has interest or concern in an organization. Stakeholders can affect or be affected by the organization's actions, objectives and policies. Some examples of key stakeholders are creditors, directors, employees, government (and its agencies), owners (shareholders), suppliers, unions, and the community from which the business draws its resources.

      This chapter consist of :

      1. To understand what an event stakeholder is and the role each plays in the event
      2. Appreciate the potential benefits and problems of stakeholder involvement
      3. Know event sponsorship strategy
      4. Examine ways of communicating effectively with stakeholders
      5. How to work with stakeholders during event shutdown phase

    • 8. International Issues in MEEC

      International Issues in MEEC

      Where MICE Event Management is Heading

      • Understand the specific purpose behind every meeting and event
      • Design every aspect of a meeting or event to reflect and respect the participants' varying learning styles and requirements
      • Maximize participants' pre-event and on-site experience to stimulate their interest in learning
      • Organize venues and deliver services in ways that better meet the strategic and educational objectives behind an event

      First, Let's start with ...

      MEEC Varies Around the Globe

      How MEEC Varies Around the Globe. Take a look in the picture below.

      Europe

      Root of the trade fair industry

      Focal point of international trade fairs and trade exhibitions

      Two Reasons:

      1. Location (Crossroads of the world and Transportation network)
      2. Industrial base
      Germany
      • $10.5 billion annual
      • 165,000 exhibitors in 133 international events each year
      • 40% of exhibitors are non-European
      • Hannover Fair, CeBIT, Domotex, Frankfurt Book Fair, Biotechnology
      Italy
      • Milan - fashion trade fairs
      • Rome
      United Kingdom
      • 1,800 exhibitions (2001)
      • 17.3 million visitors
      • 450 venues (Birmingham Spring Fair, World Travel market, Furniture Show, Birmingham Fall fair, Security Solutions)

      Others Country in Europe

      • The Netherlands and Belgium
      • Eastern Europe
      • Positive impact of the European Union

      After you understand withMEEC Varies Around the Globe, let's continue with ...

      • Ownership, Sponsorship & Management Models

        Take a look in the picture below.

        After you understand withOwnership, Sponsorship & Management Models, let's continue with ...

      • Presentasi

        International MEEC Considerations

      • Trade Fair Certification

        After you understand about Trade Fair Certification, let's continue with the assignment and quiz below.