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PROMOTION MANAGEMENT
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Courses
ILMU SOSIAL, POLITIK, HUMANIORA
ILMU SOSIAL
Periklanan
PMG
Pertemuan 9 - Sales Promotion Technique for Millenials and Gen Z
[Slide] Minggu 9 – Sales Promotion Technique for Millenials and Gen Z
[Slide] Minggu 9 – Sales Promotion Technique for Millenials and Gen Z
Click
Minggu 09 – Sales Promotion Technique for Millenials and Gen Z.pdf
link to view the file.
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◄ Pendahuluan
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Pengumuman
Referensi Buku
Pendahuluan
[Slide] Minggu 1 - Consumer Behaviour
Perilaku Konsumen dan Proses Pengambilan Keputusan Pembelian
The Six C’s
Forum Diskusi
Tugas Pertemuan 1
Pendahuluan
[Slide] Minggu 2 - Mengkoordinasikan Sales Promotion dengan IMC Tools Lainnya
IMC Tools
Mengkoordinasikan sales promotion dengan IMC tools yang lain
Forum Diskusi
Tugas Pertemuan 2
Pendahuluan
Modul Sales Promotion Roles & Benefits
Forum Diskusi Pertemuan 3
Pendahuluan
[Slide] Minggu 4 - Consumer Oriented Sales Promotion
Monetary Sales Promotion
Nonmonetary Sales Promotion
Forum Diskusi Pertemuan 4
Tugas Individu Pertemuan 4
Pendahuluan
[Slide] Minggu 5 – Trade-Oriented Sales Promotion
Objective of Trade-Oriented Sales Promotion
Types of Trade-Oriented Sales Promotion
Forum Diskusi Pertemuan 5
Tugas Individu Pertemuan 5
Pendahuluan
[Slide] Minggu 6-Sales Promotion on the Internet
Adaptasi dan tujuan penggunaan internet untuk kegiatan sales promotion
Kegiatan periklanan dan sales promotion yang dilakukan melalui internet
Forum Diskusi
Tugas Pertemuan 6
Pendahuluan
[Slide] Minggu 7 - Sales Promotion Case Study
Case Study: E-commerce Sales Promotion
Case Study: Retail Product Sales Promotion
Forum Diskusi
Tugas Pertemuan 7
Pendahuluan
[Slide] Minggu 8- Sales Promotion Based on Product Classification and Distribution Channel
Sales Promotion Berdasarkan Product Classification
Sales Promotion Berdasarkan Distribution Channel
Forum Diskusi Pertemuan 8
Tugas Pertemuan 8
Pendahuluan
Karakteristik Generasi Milenial dan Z
Sales Promotion Technique untuk Generasi Milenial dan Z
Forum Diskusi Pertemuan 9
Tugas Individu Pertemuan 9
Pendahuluan
[Slide] Minggu 10 - Modul - Sales Promotion and Personal Selling
Pengertian dan Peran Personal Selling
Hubungan Personal Selling dan Kegiatan Sales Promotion Interactive
Traditional Personal Selling dan Relationship Selling
Forum Diskusi
Tugas Pertemuan 10
Pendahuluan
[Slide] Minggu 11 - Sponsorship and Sales Promotion
Definisi, tipe, dan manfaat kegiatan sponsorship
Sponsorship component and Planning process of sponsorship
Alasan sebuah perusahaan melakukan kegiatan sponsorship
Forum Diskusi
Tugas Pertemuan 11
Pendahuluan
[Slide] Minggu 12 – Organizing Sales Promotion Campaign
Faktor yang memengaruhi sales promotion campaign
Tahapan perencanaan sales promotion manajemen campaign
Forum Diskusi
Tugas Pertemuan 12
Pendahuluan
[Slide] Minggu 13-Communicating Sales Promotion
Strategi Media
Strategi Endorsement/Buzzer
Forum Diskusi Pertemuan 13
Tugas Individu Pertemuan 13
Pendahuluan
[Slide] Minggu 14 – Monitoring, Evaluation, and Control
Evaluasi Kegiatan Sales Promotion
Contoh Evaluasi Kegiatan Sales Promotion
Forum Diskusi Pertemuan 14
Tugas Individu Pertemuan 14
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Karakteristik Generasi Milenial dan Z ►
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Calendar
Course sections
Mata Kuliah - Promotion Management
Pertemuan 1 - Consumer Behaviour
Pertemuan 2 - Mengkoordinasikan Sales Promotion dengan IMC Tools Lainnya
Pertemuan 3 - Sales Promotion Roles, Functions, and Benefits
Pertemuan 4 - Consumer-Oriented Sales Promotion
Pertemuan 5 - Trade-Oriented Sales Promotion
Pertemuan 6 - Sales Promotion on the Internet
Pertemuan 7 - Sales Promotion Case Study
Pertemuan 8 - Sales Promotion Based on Product Classification and Distribution Channel
Pertemuan 9 - Sales Promotion Technique for Millenials and Gen Z
Pertemuan 10 - Sales Promotion dan Personal Selling
Pertemuan 11 - Sponsorship and Sales Promotion
Pertemuan 12 - Organizing Sales Promotion Campaign
Pertemuan 13 - Communicating Sales Promotion
Pertemuan 14 - Monitoring, Evaluation, and Control