Service Marketing (Pemasaran Jasa)

Sinar Mas is the brand of a company that operates through 6 business pillars: Pulp and Paper, Agribusiness and Food, Financial Services, Developer and Real Estate, Telecommunication, and Energy and Infrastructure. Those 6 business pillars which much different from one another makes Sinar Mas to be an unfocused market company. As an unfocused market company how could Sinar Mas survive from the industry?

(You can read information about Sinar Mas company at http://www.sinarmas.com/)