Referensi Buku

Berikut bahan Bacaan/Referensi yang akan digunakan dalam matakuliah ini:

  1. Belch and Belch, 2017, Advertising and Promotion, An Integrated Marketing Communications Perspective Tenth Edition, Singapore: Mc Graw Hill
  2. Barnes and Minahan, 2015, Promotion Decision Making: Concepts, Principles, and Practice, New York: Business Expert Press.
  3. Mullin and Cummins, 2008, Sales Promotion Fourth Edition, London: Kogan Page.
  4. Spilsbury, 2008, Guide to Advertising and Sales Promotion Law, London: Cavendish Publishing.

Last modified: Thursday, 21 November 2019, 3:55 PM