Pertemuan ke 5

Konsep Consumer Oriented Sales Promotion:

  1. Konsep consumer oriented sales promotion
  2. Sampling
  3. Kupon
  4. Premium
  5. Price offs, paket bonus, rabat/ refunds
  6. Kontes dan undian, promosi kontinuitas, promosi melalui internet
  7. Overlay & tie in, Promosi pengecer

Click 5. Consumer Oriented Sales Promotion.pdf link to view the file.